Challenges for companies will be more demanding and more diverse compared to the 20th century.
Some of these challenges will be e.g.:

Classical innovations are mainly result of research and development

Key technologies are mainly developed by market leaders

Inventing new technologies means fighting against the top dogs, and this might mean juristically confrontations or

High marketing budgets, which are required to share new benefits and usability of innovations with customers

The “app-market” allows cheap and quick success, however, also opens up for the worldwide competition between software engineers, linked to a wide variety of wage levels and income structure across different countries

Change (Management) means the explicit message, that the former or present way of working becomes wrong in the future. Accordingly, the current path requires to adopt to changes.

On the contrary to ‘Change management’ ‘Evolution’ implies that something shapes and develops because it is better to handle it under present circumstances in a new way. The old way is not false but not the optimum; it leaves spaces for improvement.

"Successful Change management is based on motivation; without motivation, Change management will fail.

Structure follows strategy – the optimum, it means, that the ‘big idea’ gives the guideline, which is followed by a company’s structure

…but culture eats strategy for breakfast – means often motivation is not strong enough and the steps of ‘thinking ahead’ and ‘complicity’ have not been anchored and communicated to the highest extent possible

Product development becomes more and more crucial and ambitious

Smaller profit margins and market consolidation force economy into new structures and new business models especially sustainable strategic models.

Product lifetime shrinks

Change management is vitally required to be most efficient, easy-to-implement and transparent

For a company surviving depends on trusting on change management and the will to change implies the ambition to generate new ideas and to drive evolution

Discussing the need of change means to discuss the necessity to survive

Diversity - potentials of innovation and barriers in Germany:

• Embracing and turning the traditionalEuro-centric view into a multifocal view

• Inspiration and innovation: The “unknown” as a chance for innovation

• ‘Best practise’ examples from history, art and culture

Every culture considers itself as the centre of the world. Maps are mostly painted with home countries in the centre of the map, but it’s a question of the viewpoint.

Europe calls itself the mother of culture, the Roman empire is present in all international conferences and legal affairs, the British empire exported the Anglican self-understanding to nearly all countries

US see themselves as the ‘God-blessed-nation’ – and ignore, that other countries have never heard about this blessing

Globalisation means to be open-minded for influences from other cultures, like Asia, Russia, South America and Africa

It means to leave the Euro-centric-viewpoint

Imagine: European history without the unknown and the impulses from other countries.

Innovations made by copies and misunderstanding of other cultures have become important to Europe

Art has been influenced and inspired by foreign impulses worldwide

The modern concept of art work has been created not only in reflection on this artificial subject, but as a social practice in which people in a particular way interacted with material structures so that people like objects experienced a transformation.

The task is to put non-European and European- Western art concepts on the formal addition interrelated.

Chinaware – means porcelain – was invented in Saxony in 1708 and 1709 as a copy of Chinese Chinaware and brought immense economical benefit to Saxony

Ottoman Empire tried to invade Austria in 1683, the result was the movement of “a la turca” style in food and beverage (like coffee and sweets) and music, fashion

Indian spices are part of Europeans kitchens, coming to Europe by the expedition of Magellan and his followers

Potatoes came to Europe from Latin America

The Nobel Prize for medicine goes 2015 to China - for the adaption of a traditional Chinese medicine against malaria

Potentials of cooperation between large scale companies and start-ups or small and medium sized enterprises

Value creation and profit by innovations: Which market shares do smaller companies win due to a faster implementation of innovations compared to large scale companies?

Creativity is the new black - under this headline Forbes titled in July 2010 about the need of creativity concerning a study of IBM.

IBM recently released the results of its 2010 IBM Global CEO Study titled ”Capitalizing on Complexity”. The study is based on conversations with over 1,500 CEOs across all sectors worldwide.

Not surprisingly, the study cites complexity as the biggest challenge that CEOs face today. The study goes on to note that we live in a world that is more uncertain, volatile and complex than ever before.

I think most of us would agree that the rules are always changing. Technology is embracing us faster than we can absorb it. There is more data to be consumed than ever before.

LSC live from market leadership and worldwide infrastructure

Innovations result in well planned and organised development processes and should fit into the product or service portfolio

New ideas, like ‘the internet’ haven’t mentioned, as MS Windows and Bill Gates didn’t recognise the internet as a chance

Head up displays are today one of the biggest added values of new vehicles. Some top car manufacturers didn’t recognise this and have now to integrate third parties products to fulfil clients’ wishes